Client
Brendon Mensinga
Category
Consulting
Website
Timeline
Upto 3 Months
Services
GTM Strategy & Roll-out
Overview
GrowthPath Consulting needed to increase its client base by attracting high-quality leads. Our team conducted a market analysis to understand their audience better, then crafted a lead generation strategy tailored to GrowthPath’s strengths and goals. We used targeted ads and an optimized landing page to capture potential clients effectively.
Problems
GrowthPath had previously attracted leads that weren’t converting, mainly due to lack of targeting and ineffective outreach strategies.
Challenges
Creating messaging that resonated with GrowthPath’s unique audience and aligning it with their brand identity required careful planning. Adjustments were needed to refine targeting based on early campaign results.
Solution
Our strategy generated a 40% increase in qualified leads over three months, and the new leads converted at a 25% higher rate than previous campaigns. GrowthPath continues to benefit from the enhanced lead quality.